Famers_Binder2_990Farmers_Brochure_Cover_990
Farmers_Sumo_Postcard_990 Farmers_Brochure

As Senior Art Director at JWT INSIDE I designed a tri-fold brochure, postcard and presentation package that leverages the Farmers brand and recalls Professor Burke, the face of Farmers Insurance. The university chalkboard treatment creates a connection to the consumer campaign, and we created a simple headline approach that says, “You + Farmers =” followed by a list of selling points that all add up to a career partnership worth pursuing at Farmers Insurance.

 

cea-for_farmers